Return to site

Importance of Personal Branding in 2020

Personal Branding Blog for professionals and business owners

· Personal Branding

It's been a conversation for the past few years now that we've seen the rise of consultants, self employed and influencers on social media. However, how does this impact you now whether you're in a job or business?

The economy is crashing, remote working is on the rise when it comes to Corona Virus and people are afraid that they won't get the business or work they need to survive.

Before I address this conversation there's a quote that I am hearing from the successful mentors and CEO clients around me.

"In times of uncertainty when people are pulling back, it's an opportunity for you to push forward"

I'm a firm believer of this, as well as looking at strategically pivoting your companies so we can launch new services which open up new revenue streams to cater for our clients new problems, attention will continue to be the factor that allows the fearless to seize every bit of opportunity.

Personal Branding on social media will be crucial. I don't want to bore you with all the stats but one in particular stands out which was shared by

"When brand messages are shared by employees on social media, they get 561 percent more reach than the same messages shared by the brand’s social media channels."

Imagine now the reach of an individual who brands themselves as an expert, maybe in a leadership position or even just a sales professional. All the people you've met offline are now engaged and being nurtured without them knowing. If done right this could lead to 78% more chance of you outperforming peers or competitors.

Enough of the stats, let's be real, humans by from humans and if we can show more of ourselves online the easier it will be to build trust and relationships, There is no question that the ROI exists for anyone, it's boiled down to whether we choose to ignore it or seize the opportunity.

Not know where to start? I've opened up doors to do a 4-week 1-1 online mentoring program that you can purchase now on our store. In the meantime, join our facebook group for more discussions.